When the term module is used in reference to an information based website, the term usually pertains to a specific topic center where articles about that specific topic will be posted when new, and where the same articles can be found when past post date are archived.
Specific topic modules really are the best way to organize an information website in a way that users can become comfortable with, and in a way that the website can continually draw visitors who are interested in a specific topic. The residual effect of visitors returning to a specific module really drives up traffic to a website and can result in some pretty high numbers. Provide modules with exclusively original content and the numbers really start to grow.
Each individual module on the AtHome Portal Network draws over 1,000,000 page views a year. Take into account that the average website on the network has over 100 modules and you can begin to understand how effective the use of modules can be for an information based website. Additionally, the network contains over 15 modules which are exclusively for original content produced by the AtHome writers.
These orginal content visitors’ total around 10,000,000 unique visitors a year. These orginal content consumers really help drive up the traffic to the AtHome Portal Network. The websites already have guaranteed visitor bases who return regularly for modules such as weather, astrology, and national news, but those visitors could have received that same information from any number of different sources.
Building a base of truly unique visitors who return to the AtHome websites guarantees the network visitors who can not go to any other source for the same information. That builds visitor loyalty and creates a visitor base that grows exponentially and independently of news cycles and marketing calendars.
Modules are just part of a dynamic and flexible content management system, like the one constructed for the AtHome Portal Network.