Traffic Metrics You Need to be Tracking

February 20th, 2012

After you’ve built your internet marketing campaign and have all the tactics in place, you’ll want to know what worked and what failed. Set up goals for each based on the traffic already coming into your site previously. It’s important to keep track and keep adjusting to see what works best for your business. Small changes will improve the way visitors are coming to your site.

Sessions
A session is a unique visit by a single user. One session is recorded for each unique site visit whether the visitor looks at one page or every page on the site.

Unique Visitors
A unique visitor is one visitor to your website over the course of a specified time period. You may have ten sessions with two unique visitors. This is because one person visited your site nine times, and another person visited your site one time within a given time frame.

Page Views
How many times specific pages on your site were viewed, track how many page views each specific page gets and analyze why it’s popular or not. Change content, page titles, how visitors are finding it, and promote it on social media.

Time Spent on Site
This refers to how much time a visitor spends on a page. The more time people spend on a website, the more engaged and interested they are; less time spent adjust your content. Read your content, how long does it take for you to read it? Under 30 secs? Under a min? Simple things to help increase the time on site - Add a video to support your content, show related products or articles, breadcrumb menus help keep track of where users are and ease of navigation to get to and from your articles and products.

Referrers
A referrer is anybody or anything that sends people to your website. The more people hear about you, the more trustworthy you are, the more people will link to you and drive traffic to your site. Give them something to talk about with good content that is engaging.

Bounce Rate
Bounce rate is the percentage of single-page visits in which the user left your site from the landing page. Lower your bounce rate by having an accessible navigation, good clean layout and improve loading time of your website.