If you have a Twitter account and don’t know what to do with it, let’s see how you can maximize this social media network website for your business.
First things first, make sure you have your website listed, the bio filled out and a custom designed Twitter background featuring your business phone number, address, and website. Once you have that set make sure you have a link or button to your Twitter account displayed on your company website.
Next, once that’s set what to do next with your account? There is always many ways you can use your Twitter account, let’s look at promotional, informational, educational and engaging the user. Before I give examples of each let’s go over some basics.
- You have available up to 140 characters to update your status.
- Use hashtag (#) – this is a way to categorize your messages. Let’s say, you post “This is the Best Pizza in #Buffalo.” Your message is now part of the search for #Buffalo
- Shorten URLs – With only being allowed 140 characters you might not have enough room to include your URL links. There are a number of services that will take regular links and shrink them down for you. Some even track the clicks for you.
Promotional - If you have a sale or special event going on update your status.
Example: Summer Wine Sale Begins Today! 30% Off over 120 wines! Insert link
Example: Save 37% - Cuisinart 18 Bottle Wine Cooler - Sale $185 Reg $295 Insert link
Informational – Inform your customers or clients on your website by a press release, news article, blog article then post it on Twitter.
Example: Plan your dinner around your fav #wine with these #recipes for perfect pairings Insert link
Example: New Tuscany 16 Bottle Metal Wine Rack Barware Insert Link
Educational – Educate your customers
Example: Calories in Bottle of Merlot - about 100 calories per glass, approximately 5 glasses in a bottle so about 500 calories.
Engage The User – Get your followers to retweet your messages or reply to your messages
Example: What’s your favorite #wine to drink after a long day at work?
These are just some examples on how you can use Twitter to promote your company website. To find out more on how your website can be successful on social media networks contact us today for an Internet Marketing Discovery Engagement.